Photo: Weight Watchers
Just when you start to think the tide is turning against the era of companies brazenly exploiting women’s body image for profit, Weight Watchers launches a campaign that turns back the clock a few decades.
While others in the wellbeing and image industries are slowly moving away from marketing efforts that focus on shaming women and exploiting subsequent feelings of inadequacy, the weight loss giant isn’t even trying to give lip service to being body positive. Instead, it’s gone straight to that most vulnerable place – the bedroom – with a message for women that if they’re feeling vulnerable getting naked with the lights on, it’s time to go on a diet.
– Jenny Noyes
Read more: Weight Watchers has completely missed the body positive memo
Leave A Comment