A social enterprise providing education and information to protect and enhance the mental health of young people
Under-fives are being blitzed with app-based ads which are often manipulative, inappropriate or deceptive, according to a coalition of campaign groups. Examples given include a character crying if the child does not pay to unlock part of a game, and an app promoting another title that showed a cartoon of the US president trying to [...]
Flickr Images For the first time, researchers and health experts have undertaken a comprehensive analysis of the concerning situation in the World Health Organization European Region regarding digital marketing to children of foods high in fats, salt and sugars. The World Health Organization (WHO) has published the report, which calls for immediate action [...]
"Absolut Magic" proclaims a print ad for a popular vodka. "Paradise found," headlines another. "Fairy tales can come true" says a third. All these ads illustrate the major premise of alcohol advertising's mythology: Alcohol is magic, a magic carpet that can take you away. It can make you successful, sophisticated, sexy. Without it, your life [...]
https://youtu.be/o1huW9RMgkM Marketing has discovered neuroscience and the shiny new product has plenty of style but very little substance. “Neuromarketing” is lighting up the eyes of advertising executives and lightening the wallets of public relations companies. It promises to target the unconscious desires of consumers, which are supposedly revealed by measuring the brain. The more [...]
Removed: Miranda Kerr on the cover of Harper's Bazaar magazine. Photo: Harper's Bazaar Coles supermarkets has pulled thousands of copies of Harper's Bazaar Australia magazine featuring a nude Miranda Kerr on the cover because the store's executives deemed it "inappropriate". However, the retail giant has been unable to elaborate on what was the catalyst for [...]
The last few weeks have seen me embark on a clutter clearing frenzy. As I work to eliminate the clutter from my home, filling our rubbish bins and donation boxes to their brim, I can’t help but consider the meaning our society attaches to material objects and how this impacts happiness. So, following another weekend of [...]
One of Australia’s biggest stores has re-launched its brand for the first time in a decade. In its new TV advert, Myer has moved away from its “My Store” brand to a new stance that claims it’s time to “find wonderful.” The advert sets up for the punchline by questioning where wonderful went. Remember when [...]
Professor Mike Daube, the director of the Public Health Advocacy Institute and the McCusker Centre for Action on Alcohol and Youth, said the campaign used crass language to encourage alcohol consumption and was "pretty much the most irresponsible advertising I've ever seen". He called for the advertisements to be withdrawn immediately. The advertising campaign features [...]
If you’re confused by food labels, you’re not alone. But don’t hold your breath for an at-a-glance food labelling system that tells you how much salt, fat and sugar each product contains. Australia’s proposed “health star rating” labelling scheme was put on hold in February, following pressure from the food industry. And it’s unclear whether [...]
In an evaluation of beer advertising code regulations aimed to encourage responsible advertising practices, new research from the American Journal of Public Health finds that content violations still occur and the current U.S. Beer Institute's self-regulation process may be ineffective. - Chris Defrancesco via Study finds beer industry's self-regulation ineffective at preventing advertising code violations.
