A social enterprise providing education and information to protect and enhance the mental health of young people
Major alcohol companies are consciously directing their advertising campaigns at young people. Coming up with campaign/product names like Pom Pom, Electric Pink, Hot Pink, and Skinnygirl Cocktails; they are designed to attract young people. Is it time to tell these companies to back off and leave children alone? The recently formed Alcohol Advertising Review Board [...]
Health Minister Tanya Plibersek has condemned the latest cigarette company advertising - "it's what's on the inside that counts" - as the ultimate sick joke. Imperial Tobacco's new motto, sent in material to retailers for its Peter Stuyvesant cigarettes, suggests the plain packaging doesn't matter because everyone knows what's on the inside. via Plain package [...]
For children who turn up their noses at fruits and vegetables, slapping a cartoon face on a healthy snack may make those choices more appealing, according to a U.S. study. Researchers, whose findings appeared in the Archives of Pediatric and Adolescent Medicine, discovered that when elementary school students were offered apples and cookies with lunch, [...]
CHILDREN'S advocates are claiming a victory in the fast-growing world of online marketing to kids, with McDonald's found in breach of industry standards over a website. The Advertising Standards Bureau upheld the Cancer Council's complaint about the Happy Meal website, finding that it had breached several clauses of the voluntary code for advertising to children, [...]
Junk food is one of the mainstays of food advertising to children, who form the key market for junk food advertisers. Some of the more concerning marketing tactics are the ones that play on children’s desire to be popular. This is something advertisers are supposed to avoid but they clearly still resort to this tactic. [...]
