A social enterprise providing education and information to protect and enhance the mental health of young people
American Apparel has painted itself into a corner in terms of brand image. A cornerstone of its marketing strategy was the voyeuristic, sex-drenched tone employed in many of their photo shoots, but now that appears to be failing as the public perception of the company has moved from edgy to sleazy. Their shoots have received [...]
A little over a week ago, a mother and primary school teacher posted a few lines on Target’s Facebook page lamenting the lack of age-appropriate, non-sexualised clothing for daughter, 8. She said they had lost her as a customer. Six days later the comment had attracted over 72,000 “likes” and drawn thousands of responses from others concerned [...]
