Marketing Has Discovered Neuroscience, But The Results Are More Glitter Than Gold
https://youtu.be/o1huW9RMgkM Marketing has discovered neuroscience and the shiny new product has plenty of style but very little substance. “Neuromarketing” is lighting up the eyes of advertising executives and lightening the wallets of public relations companies. It promises to target the unconscious desires of consumers, which are supposedly revealed by measuring the brain. The more [...]