learned behaviour Archives - Generation Next

Why Facebook is so Hard to Resist

Why is social media such a hard habit to break? Because it makes us feel good, said Michigan State University's Allison Eden, assistant professor in the Department of Communication. She and researchers from Vrije Universiteit Amsterdam and Radboud University Nijmegen, The Netherlands, conducted two studies of frequent and less frequent Facebook users. They found even [...]

The Power Of Rewards And Why We Seek Them Out

Pixabay Images Any dog owner will tell you that we can use a food reward as a motivation to change a dog’s behaviour. But humans are just as susceptible to rewards too. When we get a reward, special pathways in our brain become activated. Not only does this feel good, but the activation [...]