A social enterprise providing education and information to protect and enhance the mental health of young people
We have been reading about the sexualisation of girls for some time now, however this worrying trend is now also affecting young boys. The market is being flooded with products loaded with attitude aimed at toddler aged boys and upwards. A recent Huggies ad featured a toddler in a denim-print nappy and button-down oxford shirt [...]
Brightly coloured jelly bracelets have been around since the 1980’s and used to be worn by the youth of that generation. However, today in many playgrounds around the country they are now taking on a more sinister nature as they grow in popularity with primary school children. With a new name and meaning; ‘shag bands’ [...]
Since 2005 there has been a bus doing the rounds in Oakleigh displaying a near naked reclining woman in high heels, her legs stretch almost the full length of the side of the bus. This is the long running advertisement for the Kittens School of Striptease. In 2005 the advertising regulator didn’t even bat an [...]
“What are little girls made of? Sugar and spice and all things nice” you would certainly think that if you watched California Gurls, the latest video clip from Katy Perry. “It's all edible. We named it 'Candyfornia' instead of 'California,' so it's a different world," Perry said. "It's not just like, 'Oh, let's go to [...]
Leading child psychologist and Generation Next speaker Dr Michael Carr-Gregg, has taken a stand and thrown down the gauntlet to Bonds in response to their soft cup bra for 8 year olds which has just hit the shops. "I call on the company to withdraw the product and if they don't, urge all parents to [...]
Violence between girls up by 70% 154 cases of girls violence in schools last year School yard fights have always frequented the playground; however the increase in girl fights and the degree of violence between girls is now concerning many experts. The recent incident at Wadalba Community College on the Central Coast, NSW of a [...]
By Maggie Hamilton. AT RISK. How the new techologies, drugs and alcohol, peer pressure and porn affect our boys. Some of the material covered here is shocking, but its important to realise this is the toxic atmosphere many of our children encounter daily… When we understand what they’re up against, we can help bring about [...]
