marketing

‘Lads Ads’ just a bit of larrikin fun, or the sexualisation of women?

The argument for ‘lads ads’ seems to be much the same as for ‘lads mags’; they aren’t really offensive, just harmless suggestive fun, a bit of titillation with no real damage intended. This of course is from a male perspective. Talk to most women and the response is more like; they are degrading, humiliating and [...]

Recent Findings: The business of marketing unhealthy food to Children

Published in Journal Watch Pediatrics and Adolescent Medicine, 2010. It is common practice for food companies to advertise to children by using cross-promotional agreements with other companies (to promote each other’s products); these include licensed characters, sports teams and theme parks. Many food companies team up with other companies to help them sell their food [...]

The Story of Stuff – the bonds of commercialism that bind young people

It is becoming increasingly evident that children are being targeted by the media from a very young age. They are being encouraged to become consumers before they can walk, spell, read or write. How? Through advertising and strategically placed marketing campaigns. Australian author and Generation Next speaker, Maggie Hamilton points out in her book “What’s [...]

Author criticises magazine's supermodel covergirl for “love-yourself-just-as-you-are” campaign

Melinda Tankard Reist appeared in The Australian this weekend in an article criticising magazine Marie Claire’s use of a ‘real’ image of supermodel Jenifer Hawkins to launch their “love-yourself-just-as-you-are” campaign. SHOCK horror: nude supermodel has dimple on thigh. In a move labelled daring and revolutionary, this month's edition of Marie Claire features nude photos of [...]

Generation Next Brisbane has sold out

Generation Next Brisbane is on tomorrow! Speakers including Dr Michael Carr-Gregg  and Paul Dillon will talk on topics including drugs and alcohol, depression, cybersafety and sexualisation to a sold out auditorium in the University of Queensland. If you've missed out you may like to subscribe to the newsletter to keep up with our regular updates [...]

Airbrushed images

Two images depicting women digitally edited to look unrealistically skinny have been making waves in the media recently. In the Queen Victoria Building in Sydney an advertisement for Ralph Lauren with an unrealistically skinny model is displayed. The model in the picture has had her waist significantly reduced to make her appear much smaller, as [...]

Generation Next at your school

We are currently in the process of planning the 2010 Generation Next series. Thanks to your feedback we have learned a lot of lessons about how best to run the events and use the limited financial and other resources available to us. Importantly, in 2010 we would like to explore the possibility of running the [...]

A message from Julie Gale

Issues like the sexualisation and abuse of children aren't humorous. They are serious. The Cotton On store declared in August that it would remove inappropriate slogan t-shirts after public pressure from around Australia and New Zealand - including comments from child development professionals, calling for the removal of the slogan t-shirts. Today in The Herald [...]

Perth Generation Next Seminar next Saturday

Generation Next is coming to Perth! Featuring speakers such as Dr Michael Carr-Gregg, Julie Gale, Paul Dillon and Susan McLean, the seminar will provide solutions to the challenges facing generations Y and Z. The seminar will cover a range of topics including cybersafety (including cyberbullying and sexting), the sexualisation of our children in the media, [...]

Take a peek at the sexualisation of young people

‘Take a peek inside any underwear or sock drawer across Australia and New Zealand and you’re sure to find some Holeproof products. With a huge range of popular and instantly recognisable brands, we are one of the region’s leading clothing companies supplying the equivalent of two briefs and a pair of socks for every man, [...]

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